NSC launches ‘MyCarDoesWhat’ vehicle safety campaign

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The National Safety Council has formally unveiled a far-reaching effort to help drivers stay safe.

On Oct. 7, NSC launched MyCarDoesWhat, a multimedia campaign that informs drivers about safety technologies within their vehicles. Several transportation leaders joined the announcement, including Secretary of Transportation Anthony Foxx, National Highway Traffic Safety Administration Administrator Mark Rosekind and National Transportation Safety Board member T. Bella Dinh-Zarr.

According to NSC estimates, 2015 will mark the deadliest driving year in the United States since 2007. Although vehicle safety technologies have improved, a recent University of Iowa study found that most drivers are not certain about which technologies are in their vehicles and how the systems work. Researchers from Iowa partnered with NSC to inform drivers about safety technologies such as back-up cameras, anti-lock braking systems, lane departure warnings and other features.

“Because vehicle technology can be a game changer, we’ve created MyCarDoesWhat to keep you safer in the driver’s seat,” NSC President and CEO Deborah A.P. Hersman said in a press release. “Knowledge enables you to be your car’s best safety feature.”