Motorcycle safety campaign saved lives, California officials say

Sacramento, CA – As a federally funded state program created to keep motorcyclists safe came to a close this week, California officials reported that the two-year “Look Twice, Save a Life” campaign achieved its goal of reducing fatal collisions involving motorcycles.

“California is starting to see a decline in the number of motorcyclist-involved collisions; however, there is still more work to be done, and our efforts to raise awareness through education and enforcement will continue,” California Highway Patrol Commissioner Joe Farrow said.

According to preliminary figures from CHP’s Statewide Integrated Traffic Records System, the number of people killed in motorcycle-involved collisions in 2010 was down 9 percent from the previous year, while the number of injuries dropped 8.5 percent, officials said in a press release.

Throughout the campaign, CHP and the California Department of Transportation displayed “Share the road – Look twice for motorcyclists” on changeable message signs along highways. CHP also hosted road-sharing presentations and conducted several highly publicized motorcycle safety enforcement operations, according to the press release.