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On Research

Ashley Johnson's blog

A blog by Associate Editor Ashley Johnson


ashley.johnson@nsc.org


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Making data personal

November 12, 2013

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Every year, Safety+Health magazine brings you its Salary Survey – an in-depth look at trends in compensation for safety professionals. This year, the online version of the article offers something new – an opportunity for you to customize the data.

The person behind this new feature is Amy Bellinger, online content manager at the National Safety Council. Bellinger is the creative mind behind S+H’s new website. She has been at NSC for 13 years, the last couple of which I’ve worked with her to create and distribute surveys for the Salary Survey and Job Outlook features in S+H. In previous years, the online version of the Salary Survey was just the article’s charts in slide-show format. This year, Amy created an interactive component that allows readers to drill down and see the average salary by state, industry, education level, or years in the safety and health field.

Bellinger used Tableau to make the interactive charts. The experiment seems to be paying off. On average, people are spending 3 times as long on the interactive page than the article pages, which works out to three minutes.

“I think we met our goal of wanting to give readers something other than just ‘read and look,’” Bellinger said. “People like to click on things and personalize data on websites, and I think this is a start.”

Try out the feature, and then let us know below what you think of it and which crosstabs we should include next time.

The opinions expressed in "Research Spotlight" do not necessarily reflect those of the National Safety Council or affiliated local Chapters.

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