The Department of Transportation this month announced two campaigns aimed at increasing public awareness about the dangers of texting and cell phone use while driving.
On Aug. 2, DOT announced a collaboration with Seventeen magazine and AAA to launch a video contest to raise awareness among young people about the dangers of talking and texting while driving. The “National Two-Second Turnoff Day Viral Video Challenge” will run from Aug. 2 to Sept. 10, according to a DOT press release. Contest organizers are challenging teens to develop a creative anti-distracted driving video to promote safe driving. The winner will receive a $2,000 prize. The video be will featured at DOT’s second National Distracted Driving Summit on Sept. 21 and on Seventeen.com.
DOT on Aug. 3 announced a partnership with State Farm Insurance and ESPN’s On the Road to Camp, a cross-country bus tour to all 32 pro-football training camps. The tour, which runs from July 29 to Aug. 16, will include education about the dangers caused by distracted driving.
