Untrained Drivers, Limited Budgets: Using Data to Target Safety Training Where It Matters

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Webinar Details

Thursday September 3rd, 2026
12:00pm-1:00pm CDT
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Motor vehicle incidents remain the leading cause of workplace death, yet millions of employees who drive for work receive no formal safety training. Most are technicians, sales reps, managers and contractors who drive for work every day with minimal formal safety training and no visibility into their risk on the road. And when organizations do invest in training, it’s often a one-size-fits-all approach with no way to measure whether it changed behavior on the road.

This webinar takes a data-driven approach to a persistent safety challenge. We’ll draw on behavioral data from thousands of organizations to identify the leading indicators that actually predict crash risk — from harsh braking patterns to seatbelt compliance to time-of-day exposure.

You’ll walk away with a repeatable process to:

  • Segment your driving population by risk level
  • Match each tier to the right training intervention
  • Target your training investment on your highest risk drivers where it will have the greatest impact and
  • Measure whether the intervention actually changed behavior

By attending this webinar, you may be eligible to earn recertification points. Contact the Board of Certified Safety Professionals for more information.


Speakers

India Talafous, Business Development Manager, Geotab

India Talafous is a Business Development Manager for Field Service at Geotab, specializing in dash cameras and video safety. With four years of focused industry experience, including tenures at Lytx and Netradyne. India brings a deep, multi-platform perspective to her clients. She has helped countless fleets design and implement customized safety policies that leverage the power of video and telematics. India’s unique value lies in her ability to bridge the gap between complex hardware and real-world driver coaching, ensuring that safety technology translates into measurable ROI and a stronger safety culture.


The views of webinar speakers and organizations are their own and do not necessarily reflect those of the National Safety Council or Safety+Health magazine. Any mention of a commercial enterprise, product or publication does not mean the council or magazine endorses those items.


Moderator

Barry Bottino, Associate Editor, Safety+Health magazine

Barry is associate editor of Safety+Health and serves as co-host of the magazine’s “On the Safe Side” podcast.

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