www.safetyandhealthmagazine.com/articles/nsc-at-t-partner-on-it-can-wait-campaign-2

NSC, AT&T partner on 'It Can Wait' campaign

April 8, 2010

AT&T recently launched its "Txtng & Drvng...It Can Wait" campaign to educate the public about the risks of texting while driving and remind wireless consumers that text messages can -- and should -- wait until after driving. The campaign features messages some drivers received before deadly crashes, and urges people to look at their last text message and ask themselves: "Was this message worth someone's life?"