Richfield, WI-based Custom Equipment Inc. recently welcomed David Carlson to the role of North American sales manager. In this position, Carlson will focus on regional sales growth and territory development of Hy-Brid Lifts, Custom Equipment’s line of lightweight aerial work platforms. Carlson brings 18 years of experience in regional sales development with a diesel engine manufacturer to his new position. Previously, he worked as a service administrator, product support manager and branch manager for a construction equipment distributor.
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