Spartanburg, SC-based flame-resistant and arc-rated textile manufacturer Westex: A Milliken Brand has partnered with Dovetail Workwear, a women’s workwear apparel brand, to launch the co-branded “Women at Work” campaign. The initiative celebrates women in skilled labor professions – including welders, electricians, and oil and gas workers – honoring their important roles in the American workforce. The companies launched the campaign to highlight women in nontraditional careers and pave the way for future generations of female workers in specialized industries. Tradeswomen are encouraged to share social media posts using the hashtag #WomenAtWork to spread additional awareness.
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