From Underreporting to Insight: Unlocking Frontline Safety with Applied AI

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Webinar Details

Thursday March 19th, 2026
12:00pm-1:00pm CDT

Register to watch this webinar on demand

Frontline underreporting of near misses and safety concerns continues to limit visibility, while incomplete or delayed data drives misinformed decisions. These persistent challenges were reinforced in Benchmark Gensuite’s latest findings from “The EHS Pressure Point: 2026 Benchmarking Report” – revealing a clear gap between frontline realities and leadership insight.

So, how do we break through?

A new generation of applied, human-in-the-loop artificial intelligence is changing the equation. By combining intelligent automation with human expertise, organizations are unlocking stronger frontline engagement; improving reporting culture; and surfacing actionable insights that drive better, faster decisions.

Join this webinar to explore:

  • Key insights from peer organizations and environmental, health and safety leaders highlighted in the 2026 benchmarking report
  • Practical examples of applied AI improving frontline worker enablement
  • How AI-driven insights are strengthening complex initiatives – including serious injury and fatality prevention

By attending this webinar, you may be eligible to earn recertification points. Contact the Board of Certified Safety Professionals for more information.


Speaker

Donavan Hornsby, Chief Market Strategy Officer, Benchmark Gensuite

Donavan has dedicated the past 20 years of his career to advancing EHS and sustainability principles and best practices in the industry. He provides strategic direction for global business/market development and product leadership and innovation for Benchmark, an industry-leading AI-forward digital platform for EHS & sustainability programs. In addition to organizational leadership responsibilities, Donavan is an active thought leader and member of cross-industry efforts to advance and promote the impact of and best practices within EHS, sustainability communities.


The views of webinar speakers and organizations are their own and do not necessarily reflect those of the National Safety Council or Safety+Health magazine. Any mention of a commercial enterprise, product or publication does not mean the council or magazine endorses those items.


Moderator

Alan Ferguson, Associate Editor, Safety+Health magazine

Alan is associate editor of Safety+Health and serves as co-host of the magazine’s “On the Safe Side” podcast.

 

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