Magid Cool Powered by Mission is a chemical-free proprietary fabric that cools to 30 degrees below the average body temperature in less than 60 seconds, and stays cool for up to two hours. Users simply wet the fabric thoroughly with water, wring out excess water and then snap the fabric to activate the cooling properties. A unique microgroove inner layer retains more water, while absorbent outer layers enhance the natural process of evaporation.
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