Amy Bellinger is Safety+Health’s online content manager, and we’re fortunate to have her. Living and breathing all things web, Amy is instrumental to the creation (and later, the redesign) of the S+H website and is always full of ideas for where it can go. Our trust in her knowledge and guidance is absolute.
Every month, Amy creates a report detailing our web traffic and social media presence. The reports have made clear that while our online presence continues to grow, one platform has been a bit neglected: LinkedIn.
I recently came across an article in Adweek magazine, written by Dan Tynan, titled Once a Running Joke, LinkedIn is Suddenly a Hot Social Network. Here’s What Changed. Although much of the article is written from a marketer’s point of view, it offers many insights, including:
“LinkedIn has become more than just a place to park one’s digital résumé.”
“Less buttoned-down and more accessible, it’s become a real social network for real business people.”
“Unlike Twitter and Facebook, it’s not besotted with fake profiles, fake news and angry invective. As a result, it’s become a kind of refuge for real people who want to discuss ideas, not hurl insults or swap memes.”
At S+H, we’re in favor of any platform that allows safety pros – many of whom tell us that they often feel isolated in their jobs – to carry on a civil conversation about the profession. So, we invite you to link in with us on our new page. We look forward to the discussion.
The opinions expressed in “Editor’s Note” do not necessarily reflect those of the National Safety Council or affiliated local Chapters.
