American Association of Motor Vehicle Administrators, MyCarDoesWhat partner on driver safety

The National Safety Council and the University of Iowa – creators of the MyCarDoesWhat campaign – have announced a partnership with the American Association of Motor Vehicle Administrators, intended to increase awareness of new vehicle safety features that can help prevent crashes and reduce deaths and injuries.

AAMVA represents state, provincial and territorial officials in the United States and Canada – including leaders of departments of motor vehicles – charged with developing model programs in motor vehicle administration, law enforcement and highway safety.

The MyCarDoesWhat campaign is designed to educate consumers about how to best interact with these safety features to promote safer driving experiences. The campaign shares multimedia educational resources, including public service announcements, videos, graphics, brochures, fact sheets, a new game app and a social media platform.

“Our vehicles have technologies that may be capable of saving our lives, but we need to help drivers understand how to use them,” Deborah A.P. Hersman, president and CEO of NSC, said in a press release. “We are excited to partner with AAMVA because we will have an opportunity to reach drivers before they are even licensed – while they’re at their state’s DMV.”