NSC teams with government agencies to launch ‘Road to Zero’ coalition

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The National Safety Council has partnered with the National Highway Traffic Safety Administration, Federal Highway Administration and Federal Motor Carrier Safety Administration to launch the “Road to Zero” coalition, with the goal of ending fatalities on the nation’s roadways within the next 30 years.

The Road to Zero coalition initially will focus on promoting proven lifesaving strategies. These include improving seat belt use and installing rumble strips, as well as strategies to enhance truck safety, behavior change campaigns and data-driven enforcement. The coalition also aims to develop a scenario-based vision on how to achieve zero traffic deaths based on evidence-based strategies and a systematic approach to eliminating risks.

“The ‘4Es’ – Education, Engineering, Enforcement and Emergency Medical Services – provide a reliable roadmap for driving down fatalities. Coupled with new technologies and innovative approaches to mobility, we may now hold the keys that get us to zero,” Deborah A.P. Hersman, president and CEO of NSC, said in a press release. “The Road to Zero coalition affirms that it will take all of us working together in new ways to eliminate preventable deaths.”

The Department of Transportation has committed $1 million a year for the next three years to provide grants to organizations working on lifesaving programs.