Alliance Mercantile, “Viking,” provides high quality waterproof recreational and industrial outerwear and footwear. Since 1920, Viking wet weather gear has set the standard in quality for keeping workers safe, dry and comfortable. Viking products are market leaders in industrial rainwear, safety, mining and forestry boots, and specialty work gloves.
Our distinctive competence is to provide value to the end user. Where we compete on price, our product is going to be a higher quality. Where we find we are equal in quality, our products will be significantly less in cost.
We are able to bring such high quality products at a value to the consumer through expertise in the industries we serve, our competence in fabrics, and our long standing relationship with our manufacturers. Viking continues to gain a greater degree of control over our products by integrating the back end of our supply chain. We have worked with the same manufacturers for over 25 years, and we continue to maintain a close relationship. We have such confidence in our products that we offer a 100% waterproof guarantee.
We seek to create an assortment of gear, from lightweight, inexpensive gear, to high-tech and heavy duty gear so that our customers can wear Viking outerwear for all their work or recreational activities. Enjoy the comfort and feel confident in your 100% waterproof Viking outerwear.