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What Makes a Great Leader Great?


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4/21/22 12:00 pm to 1:00 pm CDT

Event Description

Sure, it’s OK to be an average leader. The world is full of C students in leadership. If that’s where you are, this webinar isn’t for you. It’s about those rare leaders who made a conscious decision to go from good to great. How did they do it? And, fundamentally, how would we measure great leadership with a view to replicate it?

The answer lies in a secret superpower – one that every leader has but 99% fail to understand or use effectively.

If you aspire to go from good to great in leadership at home and at work, this webinar is for you. Learn how to create a culture of commitment in your organization through the power of positive reinforcement. Attendees will receive a free copy of Bill Sims Jr.’s book, “Green Beans & Ice Cream: The Remarkable Power of Positive Reinforcement.” During this webinar, we’ll explore how “R+ leadership” ensures that your employees perform at their best. Not only will “R+ leadership” attract and retain high-performing employees, it’ll also produce rapid performance improvement among low-performing employees. We’ll focus extensively on the mechanisms needed for successful behavior-based processes and consider areas that are often overlooked.

You’ll learn:

  • The definition of “positive reinforcement” and how it improves culture, safety, quality and customer service.
  • How to determine what types of employees you have: compliant, noncompliant or committed, and what drives each type.
  • How positive reinforcement drives commitment and employee engagement, which translate to improved profits.


Bill Sims, Jr.Bill Sims, Jr., President, The Bill Sims Company, Inc.

Bill Sims Jr. is president of The Bill Sims Co. Inc. For more than 30 years, he’s created positive reinforcement systems that have helped large and small firms to inspire better performance from employees and increase profits. Bill is a world-renowned keynote speaker and recently was selected as one of the top 10 speakers by the National Safety Council. His first book, “Green Beans & Ice Cream – The Remarkable Power of Positive Reinforcement,” has garnered rave reviews. Bill has built more than 1,000 positive reinforcement systems at firms that include DuPont, Siemens VDO, Coca-Cola and Disney, and holds patents in the field. Recently, he formed to capture and share best practices in safety leadership and culture.


Alan FergusonAlan Ferguson, Associate Editor, Safety+Health magazine

Alan covers worker safety for Safety+Health.