Custom Equipment LLC

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Custom Equipment LLC, based in Richfield, WI, has welcomed Paul Allen as Northeast territory manager. Allen will provide support to customers in the region, where the company has a growing presence. Using his 10-plus years of sales experience selling and renting in the construction industry, Allen will focus on continuing the expansion and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

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