Reducing roadway fatalities: NSC coalition releases 'Road to Zero' report

Road to Zero

Itasca, IL — The Road to Zero Coalition, managed by the National Safety Council, has released a comprehensive report that lays out strategies for ending roadway deaths in the United States by 2050.

After years of decline, motor vehicle-related fatalities are on the rise. The report identifies three main initiatives to help reduce roadway fatalities:

  1. Double down on what works through proven, evidence-based strategies.
  2. Advance lifesaving technology in vehicles and infrastructure.
  3. Prioritize safety by adopting a safe systems approach and creating a positive safety culture.

“We demand 100 percent safe operations in aviation, marine, pipeline, rail and transit. We should cultivate a corresponding societal demand for safe roads,” Deborah A.P. Hersman, president and CEO of NSC, said in an April 19 press release. “With these three guidelines, everyone can do something to reduce fatalities on the roadway. Getting to zero fatalities is not impossible – it just hasn’t been done yet.”

The report was released in April as part of Distracted Driving Awareness Month.